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Nancy Mammana (NYC Tourism and Conventions) | Go Behind the Scenes of Tourism in the City that Never Sleeps

Nancy Mammana (NYC Tourism and Conventions) | Go Behind the Scenes of Tourism in the City that Never Sleeps

FromThe CMO Podcast


Nancy Mammana (NYC Tourism and Conventions) | Go Behind the Scenes of Tourism in the City that Never Sleeps

FromThe CMO Podcast

ratings:
Length:
54 minutes
Released:
Jun 19, 2024
Format:
Podcast episode

Description

There is no city like New York City! This week Jim welcomes the Chief Marketing Officer of New York City Tourism and Conventions, Nancy Mammana. Just before joining Jim for the recording, Nancy was also named the Interim CEO of the company.Nancy’s organization is a private, non-profit entity, earning about half of its funding from the city of New York through a contract, and the other half from membership fees, sponsorships, and ad revenue on its digital properties. NYC Tourism and Conventions aims to invite the world in and energize New York City—building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.Nancy fell in love with dance early in her life; she started a dance company while at Syracuse University, which is still running today. After college, her passion for dance led her to a marketing job with the Alvin Ailey Dance Theater. From there, Nancy worked in a variety of roles on both the client and agency side of the business–including stints at the Cunard Line and the NBA. Nancy has worked at NYC Tourism and Conventions for about six years and–as you will hear–loves her job. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 19, 2024
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.