In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption.
Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty.

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Show Notes:
(01:00) - Introduction and background of Sara
(05:05) - Evolution of online communities
(07:45) - Finding communities with shared values, beliefs, and ideas
(10:15) - Conveying the importance of community-driven subcultures
(12:38) - The Brand Yearbook and winning Gen Z audiences
(16:45) - Google’s opportunity with AI
(18:20) - Digital campfire reports

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