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EP 78: Jenny Wall, VideoAmp - 'From Podcasts to Platforms'

EP 78: Jenny Wall, VideoAmp - 'From Podcasts to Platforms'

FromTOP CMO


EP 78: Jenny Wall, VideoAmp - 'From Podcasts to Platforms'

FromTOP CMO

ratings:
Length:
38 minutes
Released:
Jun 19, 2024
Format:
Podcast episode

Description

In this episode of TOP CMO, special guest host Jackson Carpenter interviews Jenny Wall, the Chief Marketing Officer of VideoAmp. With over 30 years of experience in marketing, Jenny has led at renowned brands like HBO, Netflix, Hulu, and Nickelodeon. Now at VideoAmp, a leading tech company for advertisers, Jenny shares her expert insights on the evolving marketing landscape.
Listen as Jenny discusses:

Integrating brand and performance marketing.
Advertising nuances on streaming services.
Leveraging AI in modern marketing.
Growing VideoAmp's brand with a lean team.
Balancing product and marketing for customer retention.

Packed with valuable advice for both seasoned marketers and aspiring CMOs, this episode offers a deep dive into the future of advertising and media.
Released:
Jun 19, 2024
Format:
Podcast episode

Titles in the series (81)

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.