For over 30 years, Robert Cheeke has made a profound impact on the vegan and plant-based lifestyle, both as a champion bodybuilder and a NY Times bestselling author of the book, The Plant-Based Athlete. His latest book, The Impactful Vegan: How You Can Save More Lives and Make the Biggest Difference for Animals and the Planet is a blueprint for how we can use our time, energy, skills, talents, and resources to make the greatest impact in our daily lives. Cheeke discusses his definition of effective vegan altruism using your "STRONG-V" to affect change. The episode explores entrepreneurship challenges in the vegan industry, the impact of women and minorities in veganism, capitalizing on your personal strengths, and the importance of progress over perfection.Yes, this book is about becoming a more impactful vegan, but the pages and the examples translate into anything that holds our hearts. Episode Webpage Watch the Episode on YouTubeUpcoming Events:Register for Plant-Stock August 16th-18th, 2024: https://liveplantstrong.com/ Sedona Retreat - October 8th-13th, 2024 https://plantstrongfoods.com/pages/2024-sedona-retreat COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer Leave Us a Voicemail QuestionLeave us a voicemail: https://www.speakpipe.com/plantstrong Follow PLANTSTRONG and Rip Esselstynhttps://plantstrongfoods.com/ https://www.facebook.com/GoPlantstrong https://www.instagram.com/goplantstrong/https://www.instagram.com/ripesselstyn/ Let Us Help Your PLANTSTRONG JourneyUse Code: PSSUMMER20 for $20 off Annual Subscription at https://home.mealplanner.plantstrong.com/ https://myplantstrong.com/b/trailblazer Follow the PLANTSTRONG Podcast and Give the Show a 5-star RatingApple PodcastsSpotifyTheme Music for Episodehttps://app.soundstripe.com/songs/10845