In this episode of The Kelly Roach Show, Kelly dives into the art of mastering sales with Liam Thurman. Known for his dynamic approach to sales and business, Liam shares insights from his latest book, "The Closer's Edge." The discussion explores his journey from a financial planner to a highly respected international speaker and author, emphasizing his unique strategies for closing deals and staying motivated in the business world. Throughout the conversation, Liam delves into the principles behind his new series, "The Exception to the Rule," revealing how ordinary people can achieve extraordinary results. He shares personal anecdotes and professional experiences to illustrate the importance of perception, preparation, and maintaining a never-say-die attitude. The tips provided are not just theoretical but practical and actionable, ideal for anyone looking to sharpen their sales skills and business strategies.   William (Liam) Thurman II William (Liam) Thurman II is a highly accomplished leader in the financial world, with over 30 years of experience as a top producer. Married to Angela Thurman, he is a proud father of nine in a blended family and has 16 grandchildren. As the CEO of LCI Consultants LLC, Liam has demonstrated his entrepreneurial spirit through various ventures. He is an international and national speaker and the author of five books, including the popular "Babe Ruth Bucket Series" and "The Closer's Edge." Additionally, he owns the BRB and ETTR brands. In 1991, Liam founded the MTD Foundation, a community outreach program with a global reach. Although he retired in 2016, he continues to make an impact by coaching and training over 7,500 financial agents weekly. Liam partners with many in the coaching and speaking world, striving to make a positive difference.   Also in this episode:  Perception Matters, to take into consideration even how small details are, like the way a business card is presented, this significantly influences client perception and trust. Regular practice and preparation, such as rehearsing presentations ten times before delivery, are crucial for success. Emphasizing faith, commitment, and a positive mindset drives sales and personal achievements. Unique Selling Techniques on handling objections upfront in a sales conversation helps in closing deals more effectively. Sharing personal stories and experiences inspires and demonstrates that everyone has an extraordinary story worth telling.   Timestamps: 0:05 - Achieving Success Through The Closer's Edge and Exceptional People 4:41 - Life Lessons from Hot Dogs and Family Struggles 7:11 - Empowering Ordinary People to Discover Their Extraordinary Stories 12:16 - Effective Sales Techniques and Business Growth Strategies 19:51 - Liam Thurman on Making a Difference and Future Collaborations   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube