As entrepreneurs, we’ve been tricked into believing that a successful brand is all about having the perfect strategy or the best marketing techniques. So we work tirelessly, pouring their heart and soul into our businesses, only to feel disconnected, overwhelmed and burned out on marketing. Have you ever wondered why, despite your hard work, your business isn’t growing as you hoped? The reality is that nurturing genuine connections and creating a loyal community takes more than just effort—it requires a deep understanding of your audience and a commitment to authenticity. In this episode, I share my journey of building a strong and connected community over the past decade. I reveal the proven ways that have helped me foster a sense of belonging among my followers and also talk about the mistakes I made along the way. "You can’t help everybody, sometimes the people that need you the most don’t have the bandwidth to do and implement what you want to teach them. You can’t build a profitable business on the people that need you the most." -Dana Malstaff 3 Things You’ll Learn in This Episode -Separate Yourself from Your Content If you don’t take your content too personally, you won't be afraid to share your ideas and connect with others. How do you create a separation between your content and your identity? -Help Those Who Are Ready We want to help the people who need us the most but you can’t build a business on people in survival mode. Who should we focus on instead? -Share a Common Goal When people believe in the same goal, they work better together. How do you tap into what you and your community want to change in the world?