This week, Cassie and Erica sit down with Gabriel (Gabe) Gomez, Brand Engagement Social Strategy Lead at Verizon. In this episode, Gabe walks us through his several years in social media marketing, the critical career skills he's honed along the way, how he's built a personal brand on LinkedIn, and why leveraging data and consumer insights in social media strategies is so important. He also gives us a peek into Verizon's tailored content across platforms and shares a behind the scenes look at the Beyoncé x Verizon Super Bowl campaign.
Here's a peek at what we cover in this episode:
[00:03:16] - Gabe gives us a peek at his career journey, from gaining social media experience while interning at dosomething.org, to his Zimmerman Agency days managing Chuck E. Cheese's social, and eventually landing at Verizon. He also explains the positive aspects of an agency career start and reveals the skill he thinks has been the most critical to develop in his career thus far.
[00:12:48] - Gabe shares why building your personal brand is so impactful and reveals the LinkedIn strategy that allows his personality to shine. He then dives in to his everyday role managing Verizon's unique social media strategy that increases brand awareness, engagement, and loyalty - sharing examples of agile and reactive content that performed well and helped ladder up to the brand's overall goal on social media.
[00:24:18] - Gabe explains how data and analytics should drive and inform your social strategy, and the role they play in presenting new ideas to your team.
[00:28:48] - Gabe shares how Verizon's brand voice and content strategy differs per platform, and gives us an inside look at some of the favorite projects he's worked on at Verizon (like their Super Bowl campaign with Beyoncé).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Gabe's episode:
Evolving Your Brand Over Time | Matt Prince of Taco Bell
Getting Silly on Social Media | Jack Hailey of Chili's
Top Social Media Tips by Platform | Bri Reynolds of Lyft
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