On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of brand. ANA's Latha Sarthy and WARC's Adi Kishore talk about new creative effectiveness research, and Gurdeep Puri (The Effectiveness Partnership) and Kawal Shoor shares insights into the factors driving India's marketing success.