You’re Not A Realtor, You’re A Marketer First

FromReal Estate Marketing Dude

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You’re Not A Realtor, You’re A Marketer First

FromReal Estate Marketing Dude

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Length:

26 minutes

Released:

Jun 1, 2024

Format:

Podcast episode

Description

Tale as old as time but if you haven't learned it yet, you need to. If you aren't marketing yourself then you are gonna struggle through this market.

Jessica's Channel

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Jessica's Website

Released:

Jun 1, 2024

Format:

Podcast episode

Titles in the series (100)

The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

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Why Video Makes You Unforgettable & Generates Lots Of Referrals: Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, by Real Estate Marketing Dude
20 min listen
Relationship Marketing Is Your Highest ROI with Jim Remley: Log onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we could be ATTRACTING them? by Real Estate Marketing Dude
20 min listen
What Types of Videos Should Realtors Create with Rett Harmon: We all know that video marketing is the future. We also know that boring shit doesn t get engagement. So, what types of videos WILL engage your sphere? Should you do listing videos? Community videos? Case studies? Just solds? by Real Estate Marketing Dude
20 min listen
Relationship Building With Digital Marketing with Hassan Riggs: We understand the process of building relationships in real life, introducing ourselves first and then gradually strengthening the connection over time. But when it comes to digital marketing, we re pushy and impatient, by Real Estate Marketing Dude
20 min listen
Creating Video Content for the Luxury Market: Is It Different? with Brian Loebker: So, you want to break into the luxury real estate market, but you don t come from money. How do you build a sphere of high-net-worth individuals (HNWI)? How do you market yourself as a high-end agent? And what kind of video content can you create to ta... by Real Estate Marketing Dude
20 min listen
Generating Business Through Customer Service & Branding with Sean Zalmanoff: How much are you spending on portal leads? What if you invested that same kind of money in nurturing relationships with your past clients? What if you spent less time and energy on new customer acquisition and focused instead on providing exceptional c... by Real Estate Marketing Dude
20 min listen
Loving on your Database with Client Events with Lana Rodriguez: Well over 70 percent of your business comes from people you already know. It s not about if someone is going to move, it s about when. Nurturing your database by building early contacts is the biggest thing you can do to boost your business. by Real Estate Marketing Dude
20 min listen
YouTube Ads for Real Estate, the New Alternative to Facebook with Lloyd Dodgen: Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It s intent-based, by Real Estate Marketing Dude
20 min listen
How to Socialize Your Way to Success with Jimmy Rex: What if you could travel four months of the year with your friends as part of your business plan? What if throwing an awesome party every few weeks WAS your marketing strategy? What if you could socialize your way to a successful real estate business? by Real Estate Marketing Dude
20 min listen
SEO Is Not Dead, Especially for Hyperlocal Search with Geoff Atkinson: Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal industry like real estate, by Real Estate Marketing Dude
20 min listen
How to Overcome Your Fear of Getting on Video with Pat Precourt: Why is it that people who know WHAT to do and HOW to do it STILL can t seem to accomplish their goals? For most of us, it comes down to a fear of failure. And that s why so many of you have yet to make your first video. by Real Estate Marketing Dude
20 min listen
How to Get Listings From Your Sphere Of Influence with Christopher Stafford: At the time of sale, 74% of people say they would use the same realtor again in the future. And yet, only 13% actually DO use the same agent the second time around. Why the discrepancy? It s because real estate agents don t bother to stay in touch with... by Real Estate Marketing Dude
20 min listen
Attracting Clients Through Passion & Serving with Benjamin Ross: Are you focused inward? Chasing money? Obsessed with the size of your next commission check? Benjamin Ross argues that opportunities come disguised as other people s problems, and if you grow your impact, business will come to you. In fact, by Real Estate Marketing Dude
20 min listen
Don t Script Your Leads, Date Them with Dale Archdekin: You walk into a bar and see an attractive person. What do you say? Do you try to close immediately and propose a serious, intimate relationship right away? Of course not! So, why do real estate agents skip the rapport-building part of prospecting and j... by Real Estate Marketing Dude
20 min listen
Story Brand and Website Design – with Adam Wills: If you want your website to be more than just a digital business card, you HAVE to be telling a story. A story brand is your best shot at making real connections with real people. And it doesn’t take a marketing genius to develop a brand. by Real Estate Marketing Dude
20 min listen
Marketing Through Customer Service with Lars Hedenborg: The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you re getting for your clients. Are you investing thousands of dollars in portal leads? by Real Estate Marketing Dude
20 min listen
Don t Script, Ask Questions and You ll Convert with Beverly Ruffner: Consumers can smell our outdated sales scripts from a mile away. So, why are so many real estate agents still using them? What if we stopped scripting and started asking questions? What if we quit trying to make a sale and simply engaged our leads in a... by Real Estate Marketing Dude
20 min listen
Stand Out Personal Branding with Peter Lorimer: The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketing campaign made then new agent Peter Lorimer stand ... by Real Estate Marketing Dude
20 min listen
Attraction-Based Relationship Marketing with Danny Batsalkin: Are you running your real estate business? Or being run by it? Attraction-based relationship marketing allows agents to attract clients instead of chasing them. To build relationships instead of buying leads. To play golf instead of calling expireds. by Real Estate Marketing Dude
20 min listen
Attracting Clients Through Branding & Flamingos with Tara Carter: Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, by Real Estate Marketing Dude
20 min listen
Authenticity, Media & Branding Into Client Attraction with Sean Cahan: If you re willing to design a real estate brand that s way, way outside the box, you re going to repel some folks. When I started the Dude brand, I was accused of being unprofessional. And The Mortgage Geek got the same kind of hate early on. by Real Estate Marketing Dude
20 min listen
How to Use Facebook Groups to Market Your Database with Jen Burns: Do you use your personal Facebook page to market your sphere of influence? Did you know that only 1 in 5 of your contacts will see any given post? But don t give up on the platform just yet. You can reach the majority of your database on a regular basi... by Real Estate Marketing Dude
20 min listen
Building Your Personal Brand on Instagram with Dean Aguilar: Instagram is the best social media platform for engaging with an audience. But you need to post the RIGHT kind of content in your feed, in your stories and on IGTV to increase your visibility, get found in search results and build a personal brand. by Real Estate Marketing Dude
20 min listen
How to Break into a Market WITHOUT a Sphere of Influence with Paige Schulte: We do business with the people we know, like and trust. But what if you don t KNOW anyone? What if you re brand spanking new to an area, and you don t have a sphere of influence to market to? How do you break into a new market and build a database stat? by Real Estate Marketing Dude
20 min listen
Content Content Content, Video Video Video with Krista Mashore: If you re not creating consistent content to market your real estate business, you are leaving money on the table. And what s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. by Real Estate Marketing Dude
20 min listen
Why Embracing Investors Makes You a Better Agent with Andrew Greer: Nervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have connections with local investors. by Real Estate Marketing Dude
20 min listen
Stop Chasing Leads & Start Attracting Referrals Through Generosity with Michael Maher: If you spend your days chasing leads because that s what some guru told you to do, it won t be long before you re burned out and looking for another business. The truth is, you can stop prospecting today and start attracting clients through referrals. by Real Estate Marketing Dude
20 min listen
Reverse Engineering Your Content Creation with Hyperlocal Keyword Research with Fernando Angulo: Yes, content creation is key to becoming the digital mayor of your town. But don t just make videos or write blog posts on the topics YOU think are cool. To show up in search results, you need to reverse engineer your content creation around the hyperl... by Real Estate Marketing Dude
20 min listen
Organic YouTube Optimization with Jesse Dau & Jackson Wilkey: How many active buyer leads do you have right now? Would you like to have 43? You CAN attract that kind of business by creating the right kind of video content for YouTube. And we re not talking paid ads. We re talking lead gen from organic search. by Real Estate Marketing Dude
20 min listen
Keyword Research: What to Create Video Content on with Outgrow: If you ve started creating content for your real estate business, you know that it should be repurposed on all your social channels as well as your website. But once that content drives traffic to your URL, what are you doing with it? by Real Estate Marketing Dude
20 min listen

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You’re Not A Realtor, You’re A Marketer First

You’re Not A Realtor, You’re A Marketer First

Description

Titles in the series (100)

More Episodes from Real Estate Marketing Dude

Related podcast episodes