It is a simple problem that every card issuer has. You have issued a credit or debit card to a new customer, so how do you get them to actually use it? More than that, how do you encourage this customer to make this new card their primary payment card.My next guest on the Fintech One-on-One podcast is Rory O'Reilly, the CEO and Co-Founder of Knot. He wrestled with that problem himself and decided to do something about it. His company has built API connectivity into most of the major merchants in this country, in a similar way Plaid built API connectivity into major banks. With this connectivity, any card issuer now has the capability to bring their card to the top of wallet.In this podcast you will learn:The a-ha moment that led to the idea for Knot.Their target market.How their technology works.How the card issuers decide what merchants to feature on Knot.Why card issuers are so excited about this.How card issuers implement Knot.The benefits for merchants to work with Knot.How they are working with BaaS platforms.The key to their go to market strategy.How they charge the issuers for their service.How Rory thinks about digital wallets and how they can work with Knot.Why they have not put much effort into pay by bank.Where they are today in terms of scale.Their scale goal for the next four years.The types of new products they are working on.Rory's vision for Knot.Connect with Rory on LinkedInConnect with Knot on LinkedInConnect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes