If your message is falling flat and you're not reaching the audience you want... I'll bet you $100 that it's because you're not focused on the basics.https://youtu.be/4pvgR65CF00The ProblemOver 4.6 billion people use social media But less than 1% use it right. Here’s how you can be part of the 1%It’s not about:YouYour guest Your topic Your podcastYour Instagram Your followingIt is about: Educating EntertainingClarityBrevityConsistency CommunityEducation People want to become something more. That requires transformation. Show them how you can help them go from where they are to where they want to be.And you have their attention.Entertaining Our brains crave novelty, change, and energy. Make what you’re sharing fun and you can capture their attention. Without attention, your message doesn’t have a chance.ClarityIf you confuse them you lose them.BrevityGet to the point, quickly.Consistency On average people need to see/hear something  before we take action. Be consistent to get your message through.Community We’re social creaturesWe crave communityResearch shows that the desire for connection & community is hardwired into the human brainDo all of the above at scale & build your community