In this must-listen episode, Dave Kittle and Tony Maritato take over the show to highlight whygame-changing perspective for Physical Therapists:why you need to act like a media company FIRST and a healthcare provider SECOND.The healthcare landscape is changing, and PTs need to adapt to thrive.What You'll Learn:The untapped potential of adopting a media-first mindset for your PT practice.Real-world case studies of Physical Therapists who've successfully transitioned to media-savvy healthcare providers.Practical steps for integrating media strategies into your everyday operations.How to leverage different forms of media, such as social media, podcasts, and videos to build a powerful brand presence.Key Takeaways:The Media-First Advantage: Learn why thinking like a media company can skyrocket your practice's growth and credibility.Content as a PT Tool: Uncover how content creation isn't just for marketers—it's for healthcare providers like you who want to offer more value to patients and peers.Strategies for Success: Walk away with actionable tips for incorporating media into your practice immediately.