From the intriguing case of Wendy's controversial surge pricing to the power of grassroots movements and leveraging media for societal change, our hosts and guests unravel the threads of creativity, challenge, and opportunity that define our times. Discover how therapists are catalyzing change, not just within the confines of legislation but in the public sphere, harnessing the power of emotion and narrative to drive real-world impacts. Plus, we take a candid look at the journey of entrepreneurship, sharing personal anecdotes and insights into the challenges and triumphs of running a business. Whether you're a physical therapist, a healthcare professional, or anyone interested in the intersections of health, business, and innovation, this episode offers valuable perspectives on making change, embracing innovation, and the importance of finding your niche. Tune in to be inspired, informed, and perhaps even transformed.