BONUS EPISODE!Was excited to be on The Dave Kittle Show talking about Marketing and Communications for Healthcare Providers.Your business success lies in recruiting the ‘right’ therapist for your business, but what marketing & communication strategy can you use to find the ‘perfect’ therapist? How can we leverage this strategy not only to draw in top talent but also to attract and retain patients to your practice?Join me, Dave Kittle, in this week’s podcast episode alongside Jimmy McKay, the Director of Communications at Mount Sinai Hospital's Division of Rehabilitation and Human Performance and the Abilities Research Center (ARC). With degrees in Physical Therapy and Journalism, he brings diverse expertise. We will touch on such topics as:-The importance of effective communication in various business aspects.-Understanding the “who’ rather than the “why”.-The "who," "what," and "why" of communication strategy.-How do you reflect on your personal strengths and value proposition? -Features vs. Benefits -Advocating for the problem-agitation-solution-outcome (PASO) framework for crafting engaging messages.-The gap between academia and real-world practice.