Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.Key Insights- Use emotional stories and language to motivate support for causes, not just facts and data- Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns- Leverage psychology and case studies to resonate with audiences on important issues- Controversy and emotional engagement on social media can drive awareness- Guided meditation content can help creative professionals reach monetization goalsShownotes- Colorado Physical Therapy Association campaign "Your Silence, Our Loss"- Encourages members to write letters, donate, and share content to support legislation- Importance of focusing advocacy campaigns on patient impact- Conducting interviews with members to create video clips for the campaign- Sparking engagement on social media with controversial questions- Motivating audiences through emotional storytelling instead of just facts- Jim's efforts to create meditation content to reach YouTube monetization- Suggestions for effective advocacy and business promotion campaigns- Highlight patient impact and use exclusive offers- Applying psychology and case studies to resonate with audiences