In the bustling city of El Paso, Texas, a full-time U.S. Army officer named Royal Banks is making waves, not on the battlefield, but in the realm of paternity testing. Balancing his duties as a public affairs officer with his entrepreneurial spirit, Royal is the founder and business development officer of AssuranceDNA, a company dedicated to providing families with the answers they need through paternity testing. His journey is as unique as it is inspiring, blending military precision with a passion for helping others.
Royal’s story begins with his mother, a pioneer in the paternity testing industry, who has been providing these services for over two decades. Growing up, Royal witnessed firsthand the impact of his mother’s work. It wasn't until 2013, after graduating from college, that he truly understood the necessity and potential of the business. Fast forward to 2020, amidst the chaos of the pandemic, Royal decided to dive into the family business. With the support of his wife and inspired by his mother's legacy, AssuranceDNA was born.
Running a business while serving in the army is no small feat. Royal’s daily life is a delicate balancing act, navigating between his responsibilities on base and managing his growing enterprise. His role in the army as a public affairs officer involves strategic communication, a skill that seamlessly translates to his business, helping him craft clear and compelling narratives for his clients. Despite his hectic schedule, Royal ensures his commander is informed and approves of his entrepreneurial endeavors, maintaining a harmonious balance between duty and ambition.
AssuranceDNA thrives on providing peace of mind and legal clarity to its clients. Whether it's a mother seeking confirmation of her child's father or a legal case requiring irrefutable evidence, the company handles it all. Royal's journey is not just about swabbing cheeks and sending samples to labs. It’s about the emotional intelligence and attention to detail required to navigate the often sensitive and complex situations his clients face. His approach is a blend of empathy and efficiency, ensuring every client feels supported and informed throughout the process.
The business model of AssuranceDNA is both innovative and collaborative. Royal has established partnerships with multiple labs, allowing him to focus on lead generation and client relations. This setup not only streamlines operations but also ensures rapid turnaround times for results, a significant advantage over the often backlogged court-ordered tests. His strategy includes leveraging online presence through search engine optimization and building relationships with attorneys to create a steady stream of referrals.
Royal's success is not just measured in numbers, though they are impressive. In 2021, AssuranceDNA generated $23,000 in revenue, which tripled to $86,000 in 2022. His goal for 2023 is to surpass six figures, driven by a strong online presence and robust referral network. But beyond the financials, Royal's true achievement lies in the trust and assurance he provides to his clients. Each test conducted is a step towards clarity for families navigating difficult questions.
As he looks to the future, Royal is committed to expanding his impact. Through his Paternity University, he is empowering others to enter the industry, creating a network of DNA agency owners across the country. His vision is clear: to establish AssuranceDNA as the go-to agency for paternity testing, while also fostering a community of like-minded entrepreneurs. In doing so, Royal Banks is not just building a business; he's creating a legacy of support, trust, and assurance for families everywhere.
 
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