In this episode host Thomas Lah sits down with Eduardo Coloma, the CEO of Maptek, a leading provider of software and hardware solutions for the mining industry. This episode delves into Maptek's journey from traditional business models to a subscription-based "as-a-service" transformation, highlighting the challenges and strategies involved.Eduardo discusses the reasons behind Maptek's shift to a subscription model, emphasizing the need for flexibility and scalability in a cyclical industry like mining. He explains how this transition not only aligns with evolving customer preferences but also positions Maptek for long-term success. Eduardo shares the importance of building organizational capabilities, such as customer success and product telemetry, to support a successful transformation.The conversation also explores the role of AI in Maptek's offerings. Eduardo highlights how AI is used to improve geological modeling and scheduling solutions, significantly enhancing efficiency and decision-making processes. He discusses the potential of AI to revolutionize internal workflows, particularly in predictive analytics for customer success.Lastly, Thomas and Eduardo discuss the importance of embracing technological changes, advising CEOs to evaluate and mitigate both business and technology risks. Identifying the crossroads we are at today and how these changes are reshaping industries at an unprecedented pace.This episode serves as a valuable resource for companies navigating their own transformations, providing practical insights and strategies from a leader who has successfully steered his organization through significant changes. Tune in to learn how Maptek is leveraging innovation to stay relevant and competitive in the rapidly evolving technology industry.