25 min listen
Ep. 63 Bonus episode: It’s time to Rethink ABM
Ep. 63 Bonus episode: It’s time to Rethink ABM
ratings:
Length:
35 minutes
Released:
Jun 21, 2024
Format:
Podcast episode
Description
In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors. This episode reveals how organizations are increasingly shifting their focus from broad market tactics to deeply personalized, client-centric strategies. From integrating generative AI to enhancing customer relationships, the discussion delves into practical ways ABM is reshaping the business landscape. Our experts offer invaluable perspectives and advanced tactics to keep you ahead of the curve. Tune in to enhance your understanding of ABM in 2024 and discover how these insights can help you and your clients succeed.
Released:
Jun 21, 2024
Format:
Podcast episode
Titles in the series (65)
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