Curious how health-focused products carve out success in today's bustling retail scene? Join me in this episode as I sit down with Justin Mares, founder of Kettle & Fire and Perfect Keto, venture partner at Long Journey Ventures, and CEO at Truemed. Justin shares his journey through evolving marketing strategies and investment insights that aim to reshape America's eating habits. Tune in as Justin delves into the importance of strategic branding and packaging design in influencing consumer buying behaviors, especially in the health sector. He'll also discuss the evolution of his marketing tactics over the years, the significant role of his newsletter in building customer relationships, and his proactive views on investing in health and wellness startups. You can find show notes and more information by clicking here: https://bit.ly/4cqhdLv Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.