Welcome to the Pearls of Wisdom Podcast! In this episode, we are thrilled to have Craig Underwood, the president and owner of Underwood Fine Jewelers in Fayetteville, Arkansas, as our special guest. Craig takes us on a glittering journey through his storied career in the jewelry world. From winning the coveted Robert M. Shipley Award to numerous design contest victories, Craig explains how his team consistently creates stunning, award-winning pieces. He even shares some behind-the-scenes stories, including how their jewelry made an appearance at the Emmy Awards! From the initial idea to the finished product, we discuss the creative process behind designing custom jewelry pieces. Craig emphasizes the importance of trust between the jeweler and the customer, likening it to the relationship one should have with their doctor. The conversation gets even more interesting when Craig reveals his passion for landscape photography. He shares stories behind his breathtaking photos, the patience required for the perfect shot, and how his love for photography influences his jewelry designs. These tales, from waiting for the golden hour to capturing the Great Wall of China, are as captivating as his photos. This episode is packed with valuable insights into balancing work and personal passions. Craig shares how photography helps him recharge and stay creatively inspired, providing a perfect escape from the demands of running a successful jewelry business. Tune in now because you will surely enjoy hearing about Craig’s experiences, from managing a successful jewelry store to capturing the perfect photo at the right moment. This episode is for everyone interested in jewelry, photography, or both, as it offers inspiration and insight from a true artisan. Don’t miss out on the gems of wisdom he shares with us. Share with your jewelry or photographer friends and watch it together.  Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...