We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon's new AI-powered tools
https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ads-image-generator-adds-aspect-ratio-capability
https://www.aboutamazon.eu/news/empowering-small-business/amazon-announces-expansion-of-generative-ai-listing-tools-to-sellers-across-europe

Amazon Ditching Air Pillows
https://www.cnbc.com/2024/06/20/amazon-plastic-air-pillows-to-be-replaced-with-paper-filler.html

Imagine saving thousands annually on fulfillment costs by optimizing product dimensions. We explore the financial benefits of Helium 10’s size tier optimization feature and how reducing an item’s length by just one inch can lead to significant savings. Additionally, learn how Helium 10’s Listing Analyzer and media comparison tools can give you an edge over competitors by enhancing product listings. With actionable insights and practical examples, this episode is packed with strategies to help you stay ahead in the e-commerce landscape. Tune in for all these valuable strategies and stay ahead in the e-commerce game!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:45 - Amazon AI Power Tools
02:27 - Expansion of AI Tools in Europe
03:34 - Walmart+ Week
04:28 - Walmart Connect Video Module
05:22 - Amazon Air Pillows
06:35 - Affiliate Marketing Example
08:42 - SQP + BTP Updates
12:22 - Follow Serious Sellers Podcast
13:18 - New Feature Alert
16:34 - Training: Listing Analyzer

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Transcript

Bradley Sutton:

AI tool expansion from Amazon, a Walmart new video feature, recap of new features in search, career performance and brand tailored promotions this and more on this week's weekly buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the new stories that's going on in the Amazon, Walmart, e-commerce world. We give you training tips of the week and we also let you know what new Helium 10 features were released. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing Just a couple of news articles of the day, so let's go ahead and hop right in it.

Bradley Sutton:

The very first one is from Amazon. It's entitled Amazon's new AI powered tools help advertisers easily create engaging and vibrant images. All right, so this is, you know, been out for quite a while now in in sponsored ads how you can upload an image and then create different backgrounds for that image. And now there's a couple of new features. First of all, this kind of cool, this article that we have linked to, probably down below in the comments has some quotes from our very own Melissa, right here from Pacvue, and you know she talks a little bit about it. Now, one thing that's interesting is or a couple of things that I noticed new that they're releasing is, first of all, that I noticed. New that they're releasing is, first of all, instead of you just having to do the prompt in order to let Amazon's AI know what to do for the background, it's gonna start scanning your listing and maybe kind of add some of its own flavor, even without you having to specify every single thing. The other new thing is that you're now able, through Amazon's AI image generation, to do it in differen