In this episode of Chasing the Insights, I talk to marketing strategist Anne Laffin. Anne talks to us about messaging and strategy. Anne Laffin is an innovative marketer, problem solver, strategist, and content creator that helps entrepreneurs and founders grow and amplify the inspiring work they bring to the world. Her ‘in the trenches’ mentality comes from a 20-year career working with a variety of companies, large and small, in the market research, financial services, and animal health industries. But Anne didn't find my true passion until successfully creating, running, and growing the marketing department of a Series A funded fintech company. Anne loved the startup vibe so much that she decided to start Fin Marketing, (the name by the way plays off her last name and her love for water) Anne's consulting firm for early-stage startups. Long before any of those things happened, however, Anne received a B.A. in Communication from Villanova University (Go Cats!) and received an M.S. in Interactive Media from Quinnipiac University which laid the foundation for the work she does.