Today we delve into the world of format changes in radio shows and how long to test them, comparing the trial durations with TV shows. We discuss the ins and outs of running podcast ads and the complexities of measuring their effectiveness. From sharing anecdotes about failed experiments like the ill-fated jingle to recounting the successes of artists like Justin Timberlake, Marky Wahlberg, and members of boy bands who ventured into acting, we explore the intersection of luck, money, and hard work in achieving success. We also spotlight useful podcast tools like PodPage and Ecamm, and debate the future of platforms like StreamYard amid recent acquisitions and staff layoffs. We touch on the importance of calls to action in your episodes, strategies for engaging your audience on YouTube, and the impact of AI on podcast production. Plus, you'll hear about notable episodes from other popular podcasts and listener experiences with starting their own shows. So, strap in and get ready for insights, advice, and a few laughs along the way as Dave and Jim guide you through another insightful episode of "Ask the Podcast Coach." Sponsor: PodcastBranding.co If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Become an Awesome Supporter Get Bonus Content Live Group Coaching www.askthepodcastcoach.com/awesome or consider a one-time donation. Featured Supporter Horse Radio Network https://www.horseradionetwork.com  Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com  The School of Podcasting www.schoolofpodcasting.com/coach  Become an Awesome Supporter www.askthepodcastcoach.com/awesome  Ecamm https://supportthisshow.com/ecamm  Streamyard https://supportthisshow.com/streamyard  Riverside https://supportthisshow.com/riverside  NoteJoy (Evernote Replacement) https://supportthisshow.com/notejoy  Evmux https://evmux.com/  Tubebuddy https://supportthisshow.com/tubebuddy  VidIQ https://supportthisshow.com/vidiq  Jillian Michaels California Got Too Crazy https://www.youtube.com/watch?v=kiX8UrJkY5w    Chapters 00:00:00 - Introduction and Welcome 00:00:43 - Community and Guest Appreciation 00:01:28 - Podcast Branding.co (https://www.podcastbranding.co ) 00:02:43 - Based On a True Story Podcast (https://www.basedonatruestorypodcast.com ) 00:03:19 - Starting a Yapping Podcast 00:07:47 - Solo vs. Dialogue Shows 00:15:42 - Listener Feedback and Engagement 00:26:28 - Call to Action Strategies 00:32:42 - YouTube and AI Innovations  00:43:13 - Engaging with Negative Comments 00:43:47 - The Challenges of Growing on YouTube 00:44:21 - Dealing with Trolls and Nasty Comments 00:45:13 - The Vulnerability of Content Creators 00:45:27 - Lighthearted Banter and Audience Interaction 00:47:31 - WordPress Themes for Podcasters (https://supportthisshow.com/secondline ) 00:48:25 - Exploring PodPage for Podcast Websites (http://www.trypodpage.com ) 00:56:02 - StreamYard and the Future of Live Streaming 01:13:53 - The Reality of Podcast Growth 01:25:34 - Final Thoughts and Audience Engagement