In this episode of The Lazy CEO Podcast, the host welcomes Louise McEvoy, VP of US Channel Sales at Trend Micro, to discuss the growth of channel ecosystems and her experience as an Everest summiteer. McEvoy elaborates on Trend Micro’s mission to secure endpoints, data services, and cloud data for businesses of all sizes. Highlighting the relentless nature of cyber threats, she discusses the importance of AI in enhancing security measures and the significant processing power required to stay ahead of cybercriminals. She also addresses the complexities of ransomware and the dark web, shedding light on the extensive underground networks involved in cybercrime and the necessity for businesses to maintain vigilant and comprehensive security practices. McEvoy also shares insights into Trend Micro's channel sales strategy, emphasizing the importance of partnering with specialized firms to extend their sales reach and expertise. She explains that while Trend Micro could employ a large direct sales team, leveraging channel partners allows the company to focus its resources on core activities such as threat intelligence and zero-day research. Furthermore, McEvoy advises both businesses and individuals to be cautious about sharing personal information, pushing back against unnecessary data collection, and ensuring robust cybersecurity measures are in place to protect sensitive data.