Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a multi-channel strategy that can capture your audience’s attention and drive them to action. And there’s a surprising amount of strength to in-store communication and word of mouth shaping consumer behavior.In this episode… what makes us buy.Listen for:5:53 Key Insights from the Diagnostic Phase of the Hunter Study8:26 The Importance of a Multichannel Strategy10:59 The Surprising Dominance of In-Person Communication19:35 Demographic Tendencies of Their Influence on Communication ChannelsGuest: Heddy DeMariaWebsite | Email | LinkedIn | Instagram | FacebookRate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeCheck out the podcast Wildfires, Floods, and Chaos CommunicationsSupport the Show.