Branding yourself as an expert in your industry is often taught as one of the most important ways to establish your reputation, and something that today’s guest, Jenna Farmer did by accident while sharing her personal experience with Chrone’s disease online.  Jenna talks about how her journey as a health influencer began, as well as how this evolved  What You’ll Learn In This Episode - The key differences between an expert and a thought leader and how to differentiate yourself. - How to leverage PR as you transition from expert to thought leader, and how to avoid some of the common pitfalls when doing so. - The importance of sharing your original thoughts and your values in order to build a strong relationship with your audience.  Resources:  - Find Jenna on Instagram @jennafarmerpr or on her website jennafarmerpr.co.uk. Jenna also has a Facebook group, to help you promote your business. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist