Today, Hope and Tony are joining me to relive the adventure of BPN's 50-mile overnight ultra. This race truly embodied who we are as a brand—a gritty race where runners are challenged to hold the standard. Not only were the runners unaware of the course or location until the day of, but we also had to contend with loose bulls, rugged terrain, and a significant course change just an hour before the race started. This race was another milestone in shaping the BPN brand that I and the BPN community will never forget.

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Topics:
0:00 Intro
1:30 Welcome
3:26 Hosting the race on a working cattle ranch
10:12 How to race came to be
18:45 Designing a race for the committed
25:43 The concerns involved
30:24 Starting the race
39:34 Mapping the course
51:49 Marking the course
56:34 The hardest events to plan
59:24 Building a brand in drops
1:03:22 Medals for the finishers
1:06:14 Hope & Tony’s history at BPN
1:19:34 The confidence-boosting moments
1:23:24 Growing through failure