Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - Intro to Anthony Blatner

(07:13) - Focusing on LinkedIn and Future Expansion

(10:38) - Effective Social Media Advertising and Organic Content

(14:02) - The Overlooked Importance of Creative Content in Advertising

(16:10) - Targeting Personas with Top-of-Funnel Ads

(22:45) - Creating Unique and Targeted Content: Pros and Cons

(24:01) - Lead Generation Strategies for Small Budgets

(28:14) - Effective Funnel Strategies for Small Budgets

(31:43) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter

(36:36) - Building Long-Term Memory with Consistent Branding in Marketing

(38:57) - The Power of Narrow Focus for Audience Growth

(42:04) - Content Planning Based on Sales Cycle Length

(43:53) - Connecting with Anthony Blattner on LinkedIn

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