Data is everywhere, but to be able to effectively use it, you need to understand their sources, limitations, and how you might be able to fill up gaps in your internal data with externally available datasets. The lifeblood of retail business runs on finding the right sites. But doing that is not easy because of the unavailability of the right datasets to understand consumer behavior. So, how do we identify the right datasets for retail planning?In today's episode, our guest, Thomas Walle, discusses retail datasets and how they can be used for retail operational planning. He also describes the sources of different datasets and their limitations. Finally, he touches on different use cases and where retailers are getting the most value from the datasets currently available in the market.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.