Margarita Pasos, a prominent entrepreneur with over 6 million followers, recognized as one of People Magazine's Top 25 Most Powerful Latina Women. Margarita shares her journey from humble beginnings to building a powerful personal brand and a thriving community, especially in the Spanish-speaking market. She emphasizes the importance of authenticity, edutainment (education and entertainment), and genuinely caring for your audience to build trust and a loyal following. Margarita discusses her approach to growing a community by offering value through education, personal development, and entrepreneurial support, which has led to her success in hosting large-scale events and virtual engagements.The conversation highlights key strategies for aspiring entrepreneurs on building a personal brand and leveraging social media effectively. Margarita shares insights into creating a scalable business model, focusing on customer experience, and the importance of having a strong "why" behind your efforts. She recounts her initial challenges, including early failures and financial struggles, and the pivotal role mentors played in her growth. The episode wraps up with practical advice on finding mentors and the significance of valuing diverse expertise, regardless of age, to build a successful and resilient business.CHAPTER TITLES1:01 - Welcome and Introductions2:01 - Margarita's Journey to Entrepreneurship2:44 - Mission to Empower Hispanics3:51 - Overview of Margarita's Business Model4:48 - Building a Loyal Community5:29 - The Importance of Edutainment6:07 - From Social Media to Sales7:04 - Customer Experience and Retention7:14 - Hosting Successful Events9:54 - From Small Beginnings to Big Success11:01 - Virtual Events and Online Engagement12:28 - The Power of Personal Branding13:19 - Authenticity in Personal Branding14:40 - Overcoming Haters and Negativity15:51 - Learning from Failures16:55 - Mentorship and Continuous Learning17:46 - Embracing Age Diversity in Mentorship18:47 - Conclusion and Final ThoughtsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter