Send us a Text Message.In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation process that prioritizes creativity over sales hustling. We'll dive into the importance of broader appeal and flexible, adaptable business models, especially in the face of economic challenges and the rise of new technologies like AI. Tune in and enjoy!  Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs <> Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book <