52 min listen
Monday - Daily Hat - Inside the Buyer’s Mind - Balancing Brand Relationships and Shelf Constraints - Wade Yenny
FromThe 7 Hats
Monday - Daily Hat - Inside the Buyer’s Mind - Balancing Brand Relationships and Shelf Constraints - Wade Yenny
FromThe 7 Hats
ratings:
Length:
5 minutes
Released:
Jun 24, 2024
Format:
Podcast episode
Description
Understanding buyer and founder dynamics in a competitive retail market.This episode delves into the complexities of the relationship between buyers and brand founders, focusing on the challenges buyers face when introducing new brands to limited shelf space. The discussion covers decision-making processes for product placement, the importance of performance data, and strategies for founders to maintain their presence on the shelves even underperforming. Key insights include the differences in approach between large-scale and smaller-scale retailers and tips for brand founders to proactively manage their product's performance.Full episode drops this Thursday!
Released:
Jun 24, 2024
Format:
Podcast episode
Titles in the series (93)
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