Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he converses with Dayo Aluko, B2B Strategic Sourcing and Procurement Specialist. In this episode, Dayo dives into the nuances of B2B procurement, sharing his vast experience across various industries and shedding light on what marketing leaders need to know to navigate procurement challenges effectively.Key Takeaways:(00:01) Dayo’s diverse career journey from real estate to B2B procurement.(07:22) The importance of historical data in procurement decision-making.(16:35) Continuous feedback loops ensure supplier relationships are maintained.(18:14) Balancing short-term ROI with long-term demand generation strategies.(31:10) The impact of global recessions on procurement strategies.(43:45) Ensuring frameworks are in place to handle increased production volumes.(50:08) Incorporating sustainability into marketing campaigns and procurement practices.Resources Mentioned:Dayo Aluko - https://www.linkedin.com/in/dayoaluko/CPKC Website - https://www.cpkcr.com/enInsightful Links:https://www.vendr.com/blog/saas-sales-procurement-relationshiphttps://sievo.com/blog/marketing-procurement-relationshipshttps://www.mxpiq.com/procurement-marketings-first-line-of-defence/https://1touchpoint.com/blog/marketing-procurement-5-best-practices-for-2020* At the time of the interview, he was employed at Suncor and also De Havilland Aircraft of Canada Limited. He has since moved to CPKC, where he is a Procurement Process and Performance Specialist.Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds