39 min listen
#553: Adventures in Loyalty Financials – Sharing some good, bad and ugly
#553: Adventures in Loyalty Financials – Sharing some good, bad and ugly
ratings:
Length:
17 minutes
Released:
Jun 25, 2024
Format:
Podcast episode
Description
Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning for loyalty programs and the material is based on the Loyalty Academy™ course: Loyalty Financial Modeling (#105).Throughout the month, we’ve covered the ecosystem of considerations needed to create a solid financial plan for your customer loyalty initiative. To wrap up the conversations, we share a few examples from work with clients that tie together the concepts shared, illustrate key planning steps, and reemphasize the need to work cross-functionally to have the best chance of creating a sustainable program structure. Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer
Released:
Jun 25, 2024
Format:
Podcast episode
Titles in the series (100)
#3: Award-Winning Loyalty in Ireland by Let's Talk Loyalty