Celebrating 300 Episodes!

FromThe Spin Sucks Podcast with Gini Dietrich

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Celebrating 300 Episodes!

FromThe Spin Sucks Podcast with Gini Dietrich

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Length:

21 minutes

Released:

Jun 25, 2024

Format:

Podcast episode

Description

Gini brings in her first-ever guests! Gini's husband, Kelly, joins Gini to discuss his entrepreneurial and marketing journey with his company, National Democratic Training Committee. Tune in for guest, Allison (Kelly and Gini's daughter)!

Released:

Jun 25, 2024

Format:

Podcast episode

Titles in the series (100)

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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#2 How to Write With Your Brand Voice: Everything you write for your fans should be instantly recognizable as you. If not, you’ll be lost in obscurity along with the deluge of emails from other companies. If the only way your fans recognize you is by the reply email, it’s time to... by The Spin Sucks Podcast with Gini Dietrich
7 min listen
#5 Finding the Metrics to Make Your CEO Swoon: There’s nothing that makes a CEO happier than good metrics. And nothing annoys a CEO like fluffy and flashy PR numbers that offer no real insight into their business. Check out some of Gini Dietrich’s favorite metrics that will help you... by The Spin Sucks Podcast with Gini Dietrich
11 min listen
#1 How Elon Musk Pulled Off the Perfect PR Stunt: Elon Musk launched a Tesla into space. Unless you’ve been living under a rock, you also know he named the mannequin driver Starman. It all seems like a ridiculous PR stunt, but it wasn’t. At least not in the sleazy way. What Elon did was share his... by The Spin Sucks Podcast with Gini Dietrich
8 min listen
#3 How to Find Your Authentic Brand Voice: You’ve nailed your brand. Now you need to figure out how to make it come alive. Not Frankenstein alive, but living, breathing, and authentically representative of your company. It’s way too easy to make your brand voice what you wish it were... by The Spin Sucks Podcast with Gini Dietrich
13 min listen
#15 It’s Time to Step Up to the PESO Plate: Last week, Gini dove deep into blogging and how it can be beneficial to some businesses’ communications and marketing strategy. Blogging is just one of the many moving parts that fits into a much larger communications strategy. So how do you create... by The Spin Sucks Podcast with Gini Dietrich
8 min listen
#10 Setting Goals You’ll Actually Keep: We’re at mid-year, and we have an important question for you. How are those resolutions you made in January coming along? If you’re one of the few who actually follows up on your goals, good for you! If this question made you uncomfortable, then... by The Spin Sucks Podcast with Gini Dietrich
12 min listen
#29 Developing a Growth Mindset: What are you good at? Do you believe that’s something you’re born with? Hold your horses. That’s a fixed mindset. And in business, communications, and … life, we need to move forward with a growth mindset. What are these mindsets? Why are they... by The Spin Sucks Podcast with Gini Dietrich
8 min listen
#18 Social Media That Won't Blow Up in Your Face: Have you ever posted something cringe-worthy on your social media account? The thing about the internet is mostly everything stays there - FOREVER. Today, we're diving into the third letter of the PESO model: Shared Media. What happens when a company... by The Spin Sucks Podcast with Gini Dietrich
9 min listen
#12 The Issues List: Everyone’s got issues, no exception. But when it comes to achieving your goals, there are few personal issues that can truly hamstring your attempts to make progress. In this episode, Gini covers the four horsemen of The Issues List and dishes out... by The Spin Sucks Podcast with Gini Dietrich
12 min listen
#6 How to create your Brand Qualifiers: What are your values? What will your brand engage with and what will it stay away from? Knowing the do’s and don’ts of your brand will help your organization find great clients and create solid working relationships. Brand Qualifiers are all... by The Spin Sucks Podcast with Gini Dietrich
11 min listen
#22 How Not to Be Annoying and Ineffective on Social Media: Our actions have consequences, and social media denizens love to remind us of said consequences. Twitter is especially volatile when it comes to delivering social media justice. It's a mob wielding metaphorical pitchforks and torches, impatient and... by The Spin Sucks Podcast with Gini Dietrich
14 min listen
#9 The Massive Opportunity for PR Firms and Content Creators: Facebook is dead. LinkedIn is a wasteland. Twitter is a waste of time… or so people would have you believe. Is it even worth it for your brand to be on social media at all these days? The answer is no AND yes. Today, Gini talks about why some brands... by The Spin Sucks Podcast with Gini Dietrich
14 min listen
#13 Let’s Get Real About Influencer Marketing: Being an influencer doesn’t mean being lazy and using clickbait. It means having a real audience and making the industry better. If you’re trying to grow your business and your brand, how do you know which influencers will really help you? In... by The Spin Sucks Podcast with Gini Dietrich
9 min listen
#11 The Big Rock Concept: What do rocks, pebbles, water and a glass have to do with communication plans? With some help from Gini Dietrich, more than you think! Tune in to this week’s episode to find out how to get your biggest rocks in a row and make time for all the... by The Spin Sucks Podcast with Gini Dietrich
16 min listen
#28 Thought Leadership: Just Another Buzzword?: When did we stop talking to each other like real people? In our industry, it’s getting hard to sort through all the hype. What’s the difference between a meaningless buzzword and a genuinely useful phrase? Take the term ‘Thought Leadership.’... by The Spin Sucks Podcast with Gini Dietrich
11 min listen
Welcome to the Spin Sucks Podcast with Gini Dietrich: The Spin Sucks podcast is your one-stop-shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come... by The Spin Sucks Podcast with Gini Dietrich
3 min listen
#24 Pay to Play and Play to Win: Paid Media Strategies for Your Business: Pay to play: If you’ve ever heard someone mention the phrase — especially about a platform like Facebook — they’re probably talking about paid social media. That’s what Gini is diving into in this episode of Spin Sucks. Paid media is exactly... by The Spin Sucks Podcast with Gini Dietrich
9 min listen
#8 The Power of the SWOT Analysis: Sometimes it only takes one SWOT to rule them all. When it comes to your business, product or strategy, breaking down your greatest strengths, weaknesses, opportunities and threats can help you to make the right decision at the right time. This week,... by The Spin Sucks Podcast with Gini Dietrich
10 min listen
#20 Ask Gini: Analytics, Platforms, Outsourcing, ROI and More: The Spin Sucks community is the best! We’ve received a lot of really smart questions, and today, Gini is giving you some really smart answers. From analytics to revenue and contractors to demonstrating ROI, there’s sure to be something you’ll... by The Spin Sucks Podcast with Gini Dietrich
15 min listen
#4 Brand Personas: Are you one of those people who sees faces in everything? The clouds, dark alleys, toast? It’s called Pareidolia, and it makes the unrelatable, relatable by turning inanimate objects or abstract concepts into something we can tell stories about and... by The Spin Sucks Podcast with Gini Dietrich
14 min listen
#16 Get the Most Out of Paid Media: Last week was a refresher course on how implementing the PESO Model in your business communications and marketing plan can significantly increase your authority among consumers, build brand recognition, and generate qualified leads. In today’s... by The Spin Sucks Podcast with Gini Dietrich
10 min listen
#17 Growing Your Audience With Earned Media: In the previous episode, we talked about how to get the most out of Paid Media, but now it’s time to jump in and understand the second letter in PESO -- “E” stands for Earned Media. Done correctly, Earned Media is an effective strategy that can... by The Spin Sucks Podcast with Gini Dietrich
15 min listen
#27 The Weird New World of Robots: Reality is still changing — the way we interact with it, and the way we think about it. It’s weird. It’s different. In this episode of the Spin Sucks Podcast, we’re diving into the world of artificial intelligence. Computers can now learn,... by The Spin Sucks Podcast with Gini Dietrich
11 min listen
#14 Should You Blog for Your Business?: It seems that almost everyone has their own blog these days. From influencers to entrepreneurs, heck, even corporations joined the blogging scene to gain traction, and maybe even try to understand what all this, “blogging is king” hullabaloo is... by The Spin Sucks Podcast with Gini Dietrich
15 min listen
#19 Own Your Competition with Owned Media: What does your blog, your podcast, your eBook, and your newsletter all have in common? They’re all content and they are YOURS. If you haven’t been investing time and effort in creating your own content, then you’ll find today’s focus even more... by The Spin Sucks Podcast with Gini Dietrich
12 min listen
#7 Why and How you should still Comment on Blog Posts: “Dark social media” isn’t as ominous as it sounds, we promise. These days, conversations on social media are getting smaller and smaller. While the days of broad public engagement have been dissolved into the era of the social media bubble,... by The Spin Sucks Podcast with Gini Dietrich
9 min listen
#25 From Memes to Strategy: Leveraging User-Generated Content for Your Brand: From cat videos to memes, and Wikis to slews of selfies — user-generated content is happening all around us. What is user-generated content? This is any content, from tweets to blog posts, that people who aren’t directly in your brand and business... by The Spin Sucks Podcast with Gini Dietrich
12 min listen
#26 REPLAY: It’s Time to Step Up to the PESO Plate: Over the past few weeks, Gini has gone into detail about the PESO model, and how you can develop a killer communications strategy that will boost your authority, build brand awareness, and generate qualified leads. In this week's replay episode, we go... by The Spin Sucks Podcast with Gini Dietrich
7 min listen
#21 So Much Social: You've probably heard this quote by Rumi at least once:, "When you are everywhere, you are nowhere. When you are somewhere, you are everywhere." As cryptic as it sounds, Rumi has a great point, especially when you apply this wisdom to social media.... by The Spin Sucks Podcast with Gini Dietrich
9 min listen
#23 The 3 Rules for Social Media Etiquette: Those who practice the best social media etiquette often go unnoticed - and you'll want to do the same. "But don't we want people to acknowledge how well-behaved we are online?" No, not exactly. You really only want people's attention on two things:... by The Spin Sucks Podcast with Gini Dietrich
8 min listen

More Episodes from The Spin Sucks Podcast with Gini Dietrich

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What Has AI Done For You Lately?: Right now a lot of communications professionals are more focused on what AI can't do than what it can. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why you should be getting a handle on AI's capabilities and making sure your own stay relevant. by The Spin Sucks Podcast with Gini Dietrich
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Conducting a Symphony of Robots: Chris Penn once told Gini Dietrich that as AI tools develop, the role of communicators will be one of conducting a symphony of robots, designing and coordinating work from different sources for specific outcomes. That day is near, if it isn't here already and that's what we're talking about today on the Spin Sucks Podcast. by The Spin Sucks Podcast with Gini Dietrich
17 min listen
The PESO Model: Where To Start?: The most common question Gini Dietrich is asked about the PESO model is how to start implementing it. This week on the Spin Sucks Podcast she is talking about starting with the most important element of the model, Owned, and building a campaign around it. by The Spin Sucks Podcast with Gini Dietrich
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Big Changes in Generative Search - What It Means For Your Content: Generative search is going to be affecting SEO sooner rather than later - but the foundations don't change - using your content to share your Experience, Expertise, Authority and Trust is still going to be the best thing you can do to make sure your content gets found. Gini Dietrich is talking abut the changes you do and don't need to make on this week's episode of the Spin Sucks Podcast. by The Spin Sucks Podcast with Gini Dietrich
13 min listen
The PESO Model© for Higher Ed, Comms Pros, and Business Leaders: Gini Dietrich has a vision about making the field of marketing and communications a better, more effective place with a shared understanding of how ROI is created and measured - and she's got a plan for how to make it happen. She's talking about it this week on the Spin Sucks Podcast. by The Spin Sucks Podcast with Gini Dietrich
11 min listen
How TikTok, Twitch, and YouTube Are Changing Earned Media: The role of communicators is always changing - not least because there are always new platforms and changes to existing ones to integrate into our plans. What stays the same is balancing the demands of speed, accuracy, engagement and integrity - and today on the Spin Sucks Podcast, Gini Dietrich is talking about how. by The Spin Sucks Podcast with Gini Dietrich
17 min listen
No, We Don't All Lie For A Living.: This week on the Spin Sucks Podcast, Gini is talking about how most people are using their PR powers for good. by The Spin Sucks Podcast with Gini Dietrich
10 min listen
Your Questions Answered: The PESO Model© Certification: If you want your clients to be confident that your communications work is ethical, responsible, and measurable, becoming a PESO Model Certified Guide© is the best way to get there. Gini Dietrich answers your questions about the new program on this week's episode of the Spin Sucks podcast. by The Spin Sucks Podcast with Gini Dietrich
11 min listen
Combating Weaponized Information: Gini discusses the infiltration of weaponized information and what communicators can do about it. by The Spin Sucks Podcast with Gini Dietrich
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The Changing Landscape of Media Relations by The Spin Sucks Podcast with Gini Dietrich
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How to Make your Metrics Tell Stories: Data interpretation and communication is critical to help translate your efforts to outcomes. This week on the Spin Sucks Podcast, Gini Dietrich is talking about Coverage Impact, a powerful tool that can help you interpret, visualize and share your data and correlate them to organizational goals. by The Spin Sucks Podcast with Gini Dietrich
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Measuring PR Results in the 21st Century: Gini talks about the challenges and solutions for measuring PR efforts. by The Spin Sucks Podcast with Gini Dietrich
12 min listen
The Newly Refreshed PESO Model™ Graphic and Process: Gini Dietrich is talking us through the changes to the model and graphic, and what it means for communicators around the world. by The Spin Sucks Podcast with Gini Dietrich
18 min listen
The Transformative Impact of the PESO Model: On this week's episode of the Spin Sucks Podcast, Gini Dietrich is reviewing the PESO model for any of you listening who aren't familiar with it yet, and providing some extra tips and insights for those who are. by The Spin Sucks Podcast with Gini Dietrich
17 min listen
One of the Most Powerful Tools in the Communications Box: On this week's episode of the Spin Sucks Podcast, Gini Dietrich is explaining why you should be considering contributed content, what editors are looking for, how to create it and how to measure it. by The Spin Sucks Podcast with Gini Dietrich
12 min listen
Enough With the Double Standards!: As far as we've come, there is a long way to go when it comes to being a woman in the workplace... and the world. Professionally, women can be sidelined, diminished, talked over and infantilized by even the best-intentioned of men. And sometimes women help them do it. by The Spin Sucks Podcast with Gini Dietrich
16 min listen
What Makes a Thought Leader?: Being a thought leader means having and sharing original thoughts that demonstrate your expertise. Doing this can take a lot of time or a lot of money or both, and that can sometimes be a challenge. by The Spin Sucks Podcast with Gini Dietrich
13 min listen
Why Owned Media is Always Worth the Time: Owned Media is the most important element of a PESO Model plan - it has the most potential for long term benefit, and can perform the heaviest lift in terms of driving your marketing forward. Of course, it also takes the longest to pay off. by The Spin Sucks Podcast with Gini Dietrich
10 min listen
Rise of the TikTok News Anchor: The PESO model is evolving like everything else we do in business, and that means you need to review your strategy, evaluate it's results and make changes as the environment you're working in does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about some of the changes you might want to make in your application of the model in 2024. by The Spin Sucks Podcast with Gini Dietrich
17 min listen
Communicating Bad News in the Age of TikTok: It's never easy to lay someone off, deny them leave, reduce benefits or share any other kind of bad news... but there are definitely ways to make it much worse - especially when your actions might end up on TikTok or another social media platform. by The Spin Sucks Podcast with Gini Dietrich
12 min listen
[Replay] Winning Business without Proposals: Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. by The Spin Sucks Podcast with Gini Dietrich
10 min listen
From Service Focused to Solutions Focused: To stay competitive in the new world of AI, you need to figure out how to use it, and any other new technologies that come along, to differentiate yourself and the solutions you provide. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast. by The Spin Sucks Podcast with Gini Dietrich
10 min listen
AI is Changing Everything, and That's Okay.: AI is changing everything yet again and on this week's Spin Sucks Podcast Episode, Gini Dietrich is talking abut how AI is changing the industry, and what it means for you. by The Spin Sucks Podcast with Gini Dietrich
14 min listen
Surviving the End of the Internet: If you've noticed that you are enjoying your time on the internet, and more specifically social, a lot less? Gini Dietrich has too and that's what she's talking about this week on the Spin Sucks Podcast. by The Spin Sucks Podcast with Gini Dietrich
12 min listen
Rediscovering the Art of Commenting: The most reliable way to get people to open your emails is to make sure they recognize your name - and one of the best ways to do that is to engage meaningfully with the content they share on social media. Gini Dietrich is talking abut rediscovering the art of commenting on this week's episode of the Spin Sucks Podcast. by The Spin Sucks Podcast with Gini Dietrich
11 min listen
How Not to Handle an Executive Transition: Gini Dietrich is taking a look at what went wrong with Open AI's leadership turbulence, and how to make sure your transitions, when the happen, go much more smoothly. by The Spin Sucks Podcast with Gini Dietrich
10 min listen
Remember: You're Playing a Long Game: It can be easy to feel left out or offended when you're not included in media that your competitors are, but the answer isn't to throw a bunch of money at Earned Media (and it's certainly not the time the yell at your communications team!) - it's to remember you're building something that will take years to come into full effect, and your Owned Media should come first. Gini Dietrich is talking about how to set expectations for yourself and your clients on this week's episode of the Spin Sucks Podcast. by The Spin Sucks Podcast with Gini Dietrich
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Embracing Leadership as a Journey...Not a Destination: Great leaders are made, not born. Gini Dietrich dives into what it takes to become and grow as a leader worth leading. by The Spin Sucks Podcast with Gini Dietrich
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New Data on the Future of Corporate Communications: The 2023 Edelman Future of Corporate Communications Study is out, and Gini Dietrich is breaking down the results and what they mean for you on this week's episode of the Spin Sucks Podcast. by The Spin Sucks Podcast with Gini Dietrich
14 min listen

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Discover this podcast and so much more

Celebrating 300 Episodes!

Celebrating 300 Episodes!

Description

Titles in the series (100)

More Episodes from The Spin Sucks Podcast with Gini Dietrich

Related podcast episodes