Welcome to Influence Weekly, the podcast where we dive deep into the trends shaping influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring Meta's new 'Creator Insights' feature—could it really make finding the perfect influencer partnership easier? We'll also look at how Cetaphil is breaking new ground by targeting men through 'Dadfluencers.' And, we'll cover the brewing battle in the beverage industry as YouTuber MrBeast sets his sights on dethroning Prime Hydration. Join us as we unpack these stories and their impact on the marketing landscape.