Do you ever look at your financial reports and wonder which numbers really matter?In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and the crucial ratio of expenses to annual revenue.Whether you're just starting out or looking to refine your existing business, this episode is packed with valuable insights to help you flourish financially. ?***Link to florist financial benchmarks from the Australian Taxation Office: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/florists