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How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

FromMarketing Against The Grain


How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

FromMarketing Against The Grain

ratings:
Length:
43 minutes
Released:
Jun 25, 2024
Format:
Podcast episode

Description

Ep. 237
How do we create the new marketing playbook of the AI era?
Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.

Mentions

Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt


Try Scout https://www.tryscout.ai/


Humantic https://humantic.ai/


SixSense https://www.sixsense.ai/


Common Room https://www.commonroom.io/



Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Released:
Jun 25, 2024
Format:
Podcast episode

Titles in the series (100)

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!