Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:34 - Join Our Engaging Telegram Community00:01:30 - Celebrating Birthdays and Personal Updates00:02:01 - Insights from Mastermind Events and Networking00:04:31 - The Critical Role of Measurement in Digital Marketing00:06:22 - Deep Dive into Metrics and Profitability00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads00:12:15 - The Pitfalls of Relying Solely on ROAS00:18:37 - Revenue vs. Cash Collected: Understanding the Difference00:21:24 - How to Calculate Customer Lifetime Value00:23:02 - Key Profitability Metrics and Setting Business Goals00:26:03 - Strategies for Retention and Lifecycle Marketing00:30:48 - Navigating Challenges with Attribution and ROAS00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns00:36:27 - Integrating Sales and Marketing Data for Better Insights00:39:45 - Evaluating the True Impact of Omni-Channel Marketing00:44:36 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?How Much Can You Afford To Pay To Acquire A Customer? The 5-Step Customer Acquisition Cost FormulaEpisode 106: How Much Can You Afford To Pay To Acquire A Customer?PT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on