"Write down all the things as a business owner that you are really good at or you love to do. Those are the things that you protect and you keep doing. ”In this episode of Lead with Culture, host Kate Volman is joined by Joe Pulizzi, the founder of the Content Marketing Institute, an author, podcaster, marketing speaker, and entrepreneur.In their conversation, Joe recounts his journey from hitting rock bottom to founding the successful Content Marketing Institute and emphasizes the importance of patience, strategic outsourcing, and listening to customer feedback. Tune in to learn how shifting business models, the power of investing in coaching, and how building a robust audience can propel your business forward.In this episode, you’ll discover:The importance of patience and adjusting your business model based on customer feedbackThe benefits of strategic outsourcing, allowing you to focus on your strengths and passions while delegating non-core tasks to othersHow to build a successful content business by prioritizing audience engagement, effective communication through newsletters, and diversifying revenue channelsThings to listen for:[07:06] Joe’s launch of his successful online content marketing platform[09:28] The insights Joe has from reassessing product launch[15:28] Delegate tasks, communicate regularly and set boundaries[18:33] The importance of community bonding and support in marketing industry[24:19] What Joe learned from taking a one-year sabbatical[29:25] Writing fiction involves character development and surprises[33:16] Joe’s content marketing model[38:39] Building patience and outsourcing for business growthResources:Floyd CoachingThe Culture AssessmentMatthew Kelly’s BooksFloyd Coaching’s BlogConnect with the Host & Floyd Coaching:Kate Volman’s LinkedinFloyd Coaching on LinkedinFloyd Consulting on FacebookFloyd Consulting on TwitterFloyd Consulting on YouTubeFloyd Consulting on Instagram