John Darnell is the founder of 310 Ranch Life. Originally a ranch rope dealership, 310 Ranch Life now sells ropes, tack, apparel, has a video library, puts on clinics and sponsors ranch roping competitions. John sits down with Ben and Joe to share his journey from hard working cowboy to small business owner. John started learning his craft through recreational ranch ropings, but was given the opportunity to hone his skills when he was given the task of managing herd health for a very large cattle operation in Alabama. Topics discussed include when is the right time to go full time with your business, the time and work required to master your craft, and stories from the most recent 310 Ranch Life trip to the C Punch ranch in Nevada.