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How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle

How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle

FromMarketing Happy Hour


How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle

FromMarketing Happy Hour

ratings:
Length:
33 minutes
Released:
Jun 25, 2024
Format:
Podcast episode

Description

We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development.

About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town & Country, Vogue, and Elle Decor (to date, I’ve traveled to 62 countries).

Today, I apply that same reporter’s approach to my lifestyle blog & Instagram account, where I share carefully-vetted product recommendations, beauty tips and travel advice to a community of nearly 200,000 people.

I wanted to create a candle that transported people without ever having to leave home. It needed to be beautiful, smell incredible and, most importantly, be of the highest quality. Hotel Lobby Candle was inspired by the idea that it's entirely possible to bring the luxury hotel experience into your home in the form of a candle.
Our candles are handmade in the USA with an all natural 100% soy wax and hand-painted glass vessels designed just for you. Full-sized candles are 9.75 oz and have a 65-hour burn time.

Connect with Lindsay on Instagram
Check out Hotel Lobby Candle: Instagram | hotellobbycandle.com
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Released:
Jun 25, 2024
Format:
Podcast episode

Titles in the series (100)

Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker.