What's it like to be a trail & ultra race director? Due North Events founder Mel Steventon shares her story, how she went from founding the company in 2017, taking it through the covid lockdown and working hard to increase female entrants and encouraging a more ethnically diverse participation. Mel is surely one of today’s trail running race trailblazers, let’s hear how she and her team make it happen.Sign up to Mel's events here! https://duenorthevents.comOriginally on YouTube here https://youtube.com/live/fr0ziPJvzD0This broadcast and podcast is sponsored by Naak sports nutrition, who make long-lasting energy bars, waffles and drinks using high quality, sustainable ingredients. I used Naak on my Arc of Attrition 50 this January and the Coventry Way 40 miler this April. Use code WILDGINGERRUNNING for 15% off https://uk.naak.com/Naak race nutrition app - find out what you need to fuel your racehttps://uk.naak.com/pages/race-quizMy book, The Ultimate Trail Running Handbook https://amzn.to/3jgKvTyPlease like and subscribe here on YouTube https://linktr.ee/ClaireWGRFollow me on Instagram https://www.instagram.com/wildgingerrunning/Support me on Patreon https://www.patreon.com/WildGingerRunningMeet me at Nene Valley trail races https://nenevalleyraces.wordpress.com/ Fancy a show without ads? Subscribe! https://plus.acast.com/s/wildgingerrunning.

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