Shirley Collier, President of Scale2Market LLC, is fueled by a passion to help businesses succeed in the federal marketplace.
 
We learn about Shirley's journey and her powerful DAVIE framework (Data Analysis Value Investment Execute and Evaluate) that guides companies through the complexities of federal contracting. She explains how to leverage data, build relationships, and strategically position businesses to win lucrative government contracts. She also emphasizes the importance of innovation and staying competitive to maintain a foothold in the federal market.
 
(0:34) Why work with the federal market
(1:23) The DAVIE Framework
(7:17) Entering the market
(15:56) Traps you should avoid and how to overcome them
(23:23) More about Shirley
 
Links and Resources
Shirley’s LinkedIn
Scale2Market LLC
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