50 min listen
Making DTC western wear work with Paul Hedrick from Tecovas
FromFound
ratings:
Length:
47 minutes
Released:
Jun 25, 2024
Format:
Podcast episode
Description
It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear. Paul Hedrick, the founder of Tecovas, joins Dom and Becca to discuss the marketing strategy they came up with to change the perception of shopping for cowboy boots online and how the company has expanded to brick and mortar stores. In this conversation they cover:How social media played a big role in the early days of tecovasThe challenges of modernizing such an old-school industryFundraising when DTC was almost a dirty word.
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com
Released:
Jun 25, 2024
Format:
Podcast episode
Titles in the series (100)
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