It used to be that big wins demanded deep pockets. Now, achieving success on a shoestring budget isn’t the exception but the rule. It all comes down to one question: how much are you spending on your backend?
This week’s guest estimates that studios spend an average of $21 million and three years developing their own backend. With Metaplay, you can do it in two weeks. Peggy Anne Salz and Brian Baglow sit down with Teemu Haila, Co-Founder and CPO of Metaplay, to share how the brand scales smaller studios and saves them $1 million per year with one SDK.
Teemu dives into the tech, explaining how Metaplay’s solution offers the infrastructure to successfully scale live service Unity C# games, facilitates smooth real-time interactions, and ensures a safe and fair player experience by making your game 100% secure from cheaters and bots.

CHAPTER TIMESTAMPS
00:00 - Intro
01:20 - Teemu's journey into games
05:46 - Scales as a service 
08:30 - 4 pillars of scaling  
11:57 - Strategies for a larger player base
15:20 - How studios succeed during layoffs
19:46 - Building around live-ops 
28:40 - A flexible studio culture
31:20 - A live-or-die market
33:18 - Metaplay's growth blueprint
36:29 - Making cheating impossible
39:32 - Working with Metaplay
43:15 - Favourite games Q&A
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