Recorded June 20, 2024 - The Korea Society is pleased to invite you to a fireside chat with Co-founder and CEO of Rael, Yanghee Paik. In 2017, Yanghee joined forces with two other Korean-American women to revolutionize the stagnant American feminine-care product market by introducing clean, high-performing holistic feminine care products. Their innovative approach excited millions of Amazon customers with a single product-organic cotton cover pads- leveraging cutting-edge South Korean manufacturing technology. Under Yanghee’s leadership, Rael quickly became the best-selling pad on Amazon and expanded into major retailers such as Target and Walmart, offering a wide range of holistic care products for women, from feminine products to acne-treatment beauty patches. Join us to hear the trailblazing journey of Yanghee, who transitioned from a successful career as a Disney executive to leading a consumer-goods startup. You will learn the insights into how Rael could break through the global feminine product market, traditionally dominated by giant incumbents, by employing advanced South Korean manufacturing and beauty technology to empower global women with a better treatment of themselves. Moderated by Celina Lee - a globally recognized executive and career coach, lawyer, award-winning writer, and podcast host. This program is supported by Hanwha Life The Korea Society is excited to present this Startup Scene program in partnership with the OKTA-NY (World Federation of Overseas Korean Traders Associations, New York). For more information, please visit the link below:  https://www.koreasociety.org/policy-and-corporate-programs/item/1832-empowering-women-with-holistic-care-a-conversation-with-raels-co-founder-and-ceo-yanghee-paik