Welcome to a new episode of The Founder Podcast! Today, we discuss the four principles of closing that can transform your sales approach. These principles, developed through years of sales experience, are designed to help you make more effective sales and achieve financial success. We’ll discuss how understanding and committing to these principles can make a significant impact on your sales performance.

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Highlights:
"A principle is something that, if broken, always has a consequence."

"The goal is to eliminate maybes and get a definite yes or no."

"Buying is always an emotional experience backed by logic."

"Truth is the only way that we can make change."

Timestamps:
00:00 - Introduction to the Four Principles
01:34 - Understanding Rules vs. Principles
04:06 - Principle #1: Yes or No, No Maybes
06:09 - The 10-80-10 Rule in Sales
10:57 - Handling Maybes and Respecting Time
13:23 - The Importance of Being Okay with a No
18:11 - Evaluating Your Own Decision-Making Process
20:30 - Principle #2: Strike When the Iron is Hot
27:03 - Emotional vs. Logical Buying Decisions
29:28 - Principle #3: 100% Deal Done
34:12 - Principle #4: Quit Lying to Yourself

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