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#541 AI adoption is driving enterprise transformation, with Peter van der Putten, Pega

#541 AI adoption is driving enterprise transformation, with Peter van der Putten, Pega

FromThe Agile Brand™ with Greg Kihlström


#541 AI adoption is driving enterprise transformation, with Peter van der Putten, Pega

FromThe Agile Brand™ with Greg Kihlström

ratings:
Length:
27 minutes
Released:
Jun 26, 2024
Format:
Podcast episode

Description

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and I’ve had the opportunity to be hands-on at the Innovation Hub.

A study unveiled today at PegaWorld, conducted by research firm Savanta, surveyed more than 500 business decision makers across enterprises worldwide on their understanding and use of AI, as well as the challenges and opportunities they see in successfully implementing the technology.

Joining us today is Peter van der Putten, Director AI Lab at Pega, to discuss the meaningful AI in the enterprise and this recently-announced research on the rise of creative and analytical AI within global businesses.
RESOURCES
Pega website: https://www.pega.com

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Released:
Jun 26, 2024
Format:
Podcast episode

Titles in the series (100)

One of the leading marketing technology, customer experience, and digital transformation podcasts features executives and thought leaders from top brands and platforms who talk about the trends driving the industry forward, like first-party data strategies, artificial intelligence, journey orchestration, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.