22 min listen
Different Ad Buys Belong In Different Buckets
Different Ad Buys Belong In Different Buckets
ratings:
Length:
38 minutes
Released:
Jun 26, 2024
Format:
Podcast episode
Description
“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.”
In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnerships at Triton Digital, a leading SSP (supply-side platform) in the podcasting industry.
Tune in to hear the two discuss:
CTV and shifting those ad dollars into podcasting
What an SSP is and how Triton Digital is a flagship company
Scalability within programmatic advertising
How an increase in transparency leads to a rise in brand safety
Who handles different ad buys with an omnichannel approach
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnerships at Triton Digital, a leading SSP (supply-side platform) in the podcasting industry.
Tune in to hear the two discuss:
CTV and shifting those ad dollars into podcasting
What an SSP is and how Triton Digital is a flagship company
Scalability within programmatic advertising
How an increase in transparency leads to a rise in brand safety
Who handles different ad buys with an omnichannel approach
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
Released:
Jun 26, 2024
Format:
Podcast episode
Titles in the series (100)
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